The conversations of life

“Jill, I need your help” – our agedcare101.com.au radio campaign

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If you heard a bloke on radio over Christmas saying “Jill, I need your help”, you heard one of our radio commercials for our website agedcare101.com.au.

There are six commercials in the mix, each explaining a problem that a fellow has navigating the aged care system. Our own Jill Donaldson then explains that all the answers can be found at agedcare101.com.au.

The ads are slightly irreverent. You can hear one here.

The response has been mighty. In fact, visits to the agedcare101 home page increased by over 1,000% in the first week of January.

We are advertising across talkback and sports radio in Brisbane, Sydney, Melbourne and Perth.

You may recall that Jill and Annie had their own radio show for 13 weeks last year and it doubled the ratings (it was a Sunday afternoon).

You will be hearing a lot more of them on radio in 2019.

Chris Baynes is a columnist and publisher of Frank & Earnest. He is also the publisher of Villages.com.au, the leading national directory of retirement villages and aged care services in Australia.


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