Picture this: coming home to your own fabulously furnished designer apartment, complete with a bespoke bathroom, kitchen and dressing area.
You’ll have spent the day relaxing in luxurious lounges and restaurants, enjoying spa and therapy treatments and wandering the communal gardens, all with experienced medical support round the clock.
It’s what residents at Auriens, the UK’s latest retirement development, can expect when doors swing open on its first site on fashionable King’s Road in Chelsea in 2019.
Co-founders Johnny Sandelson and Karen Mulville are banking on the rise in the number of elderly looking for high-end accommodation with the starting price for an apartment from £3 million.
“The world is obsessed with millennials”, said Mr Sandelson, “but we see a huge opportunity at the other end of the market, amongst a group we have dubbed ‘perennials’”.
As these photos show, the £200m development is certainly a new lease on life for the old folks’ home.