Catholic Not For Profit health care providers in Sydney have embarked on a city-wide, month-long advertising campaign to promote the benefits of having the COVID-19 vaccine.
Catholic Health Australia’s ‘Get Back to the Life You Love’ Facebook campaign reminds Sydneysiders of the valuable human interactions they are missing out on because of the restrictions they face during the lockdown which, at this stage, is until 28 August. It urges eligible people to act now and book a date for their vaccine dose.
Catholic Health Australia’s Director of Health Policy, James Kemp, said the campaign – which is endorsed by St Vincent’s Health Sydney, St John of God Health Care and Calvary Healthcare – aims to give the community a nudge.
“We want to remind people what’s missing from their lives, those human interactions that do so much to offset the stresses of dealing with this pandemic,” Mr Kemp said.
“Vaccination is the pathway back to some sense of normality in our lives, and if our sector can play a role in getting those vaccination rates up then that is a good thing.”
Mr Kemp said that with the vaccine supply growing, and more places to get vaccinated coming on stream, now was the time for people to book a date.
“We owe it to our family, friends and the wider community to get vaccinated without delay,” he said.
The advertisement, created by advertising agency Conversion, points Facebook users to the NSW Government’s COVID vaccination page, which then directs users to the nearest vaccination point or those with the earliest booking date. They are expected to reach an estimated 800,000 people over the coming month.
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