Created by the Finnish micro-brewery Nokian Panimo, the pack contain 1,080 cans of Keisari, made by combining five stacks of beer, 12 beers wide by 18 beers long.
The price? The pack will set you back about €2,150 which is about AUD$3,178, or just under $3 a can.
The company came up with the idea after a rival brand released a 100-pack of beer last month.
And people are buying them as this picture above shows.
However the packs aren’t exactly flying off the shelves (possibly because they require a small truck to take home) so retailers are planning to start breaking them down into smaller packs.
We can see the appeal of the behemoth beer – it’s dark for six months of the year in Finland so at least you’d save on trips to the Bottle-O.
