Last week the US pizza chain’s Russian franchise launched a new promotional campaign ‘Domino’s Forever’ on VKontakte – the Russian equivalent of Facebook – offering one hundred pizzas a year for 100 years to anyone who got inked with the company’s logo “in a prominent place” and shared it on social media.
The campaign was supposed to run through until the end of October – but was forced to shut down on Tuesday after being inundated with Russians tattooed with the signature red and blue dominos (clearly, they underestimated their love of ink – or terrible pizza).
Domino’s now says that they will only honour the free pizza pledge for the first 350 people to share their legitimate tattoos.
“An urgent message to all those sitting at the tattoo artist’s right now: We’ll include you in the list of participants, but we’re waiting for photos up to midday today. To those with appointments scheduled for later, we recommend cancelling them,” they posted (too bad for those who missed the memo).
That said, the franchise isn’t out of the woods yet.
Assuming all 350 cash in their full 100 pizzas, that’s 35,000 free pizzas a year – for 100 years.
That’s a whole lot of dough to cough up.
