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Domino’s is using Artificial Intelligence (AI) to make sure you get the perfect pizza

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Yes, this is what all our technological advancement has come to.

Domino’s is launching a new AI-powered pizza checker (pictured inset) that will automatically scan pizzas for correct distribution of toppings, cheese levels (very important), and whether the pizza generally looks appetising – to make sure it’s of a top-notch standard.

The rollout of this new system has been in development for two years as a response to what Domino’s says is the most common complaint the company receives: “my pizza doesn’t look like it should”. 

A strange move, perhaps – but not the most bizarre from Domino’s in recent years.

In 2018, the company ran a campaign in Russia offering 100 free pizzas a year for a century to anyone who got a tattoo of their logo on their body (and it backfired spectacularly). And in 2017, they launched the first-ever Domino’s wedding gift registry in the US.

You can’t say they don’t care about their customers.


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