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Arnott’s teases the release of a biscuit-flavoured line of perfumes

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We’re 99% sure this one is a publicity stunt, but we couldn’t help but wonder when we noticed a post on social media from Arnott’s this week

Pizza, Chicken Crimpy and Cheese & Bacon are three of the most popular flavours of Shapes. But if this Instagram post is to be believed they may soon become fragrances to rival the likes of Gucci and Dior (perhaps wishful thinking, but you never know!).

Arnott’s posted the image below with the caption:

“Roses are red, violets are blue.

If you were a box of Shapes I’d pick you.

Treat your loved one to the true aroma of love with #ShapesPerfume 💌

Carefully bottled to capture the essence each crunch brings to you, we guarantee there is no substitute for the love you’ll both share with #ShapesPerfume.”

Source: Instagram/Arnott’s

While we think you’d have to be a pretty big Shapes fan to choose this perfume over a more reputable brand, but at the very least it’s an interesting marketing exercise.

And it makes you wonder, what’s next?

Twisties-flavoured antiperspirant? Essence of Cheezels mouthwash?

Stranger things have happened!

Lauren is a journalist for villages.com.au, agedcare101 and The Donaldson Sisters. Growing up in a big family in small town communities, she has always had a love for the written word, joining her local library at the age of six months. With over eight years' experience in writing and editing, she is a keen follower of news and current affairs with a nose for a good story.


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