How many times have you walked into the supermarket and complained about hot cross buns being on the shelves microseconds after the Christmas tree is packed away?
Coles has decided that it won’t just butter you up at Easter but will be putting out the spiced dough treats early and hope for them to become a permanent fixture.
One lover of the Easter treat said:
“I don’t even care what everyone thinks about this, I’m so stoked that I can have a toasted, butter-heavy HCB at literally any time of year now. “
The year-round availability of the bun is also causing trouble in the workplace with one guy saying,
“This news is going to bring so much annoyance to my lovely workmate David. Now I don’t have to wait till we’ve returned to the office after a week off at Christmas to smugly indulge myself in front of his grimacing face.”
The supermarket giant will be trialling packs of the traditional fruit hot cross buns in the bakery section all year round for those of us who are susceptible to craving a delicious, warm, fruity, sticky, spiced Easter treat, asap.
