The Midwest state, which is home to around 1.8 million people, has ranked 50th (out of 50) on the list of states that Americans want to visit for the last four years, but that may all be about to change after the Nebraska Tourism Commission unveiled their new marketing campaign: ‘Honestly, it’s not for everyone’.
Using taglines such as “there’s nothing to do here” and “famous for our flat, boring landscape”, the Commission says the new message is designed to be truthful about the state’s selling points – and shortcomings – after their research showed people had the perception there was nothing to do there.
The slogan will replace the state’s “Nebraska Nice” moniker, which was given the flick in 2015.
It is a refreshing change from the usual travel slogans that over-sell a place (think ‘Wales: The Big Country’, ‘Oman: Beauty has an address’ and ‘NSW: There’s no place like it’).
Funnily enough, the underwhelming slogan has worked too. Media coverage around the campaign has reached an estimated 384 million people according to the Commission.
“The emails of praise and requests for t-shirts have been overwhelming,” marketing manager Jenn Gjerde said.
Better stock up on those t-shirts then.
